A successful business based in Swansea are recruiting for a Marketing Lead on a permanent basis. The company have strong local roots but serve an impressive array of global customers.

The Marketing Lead will work closely with the Managing Director and Senior Management Team and will have a direct impact on marketing strategy. This involves performing a range of duties, overseeing and executing all online and off-line marketing activities.

Marketing Lead job description

• Manage and coordinate all marketing and business research activities.
• Conduct in-depth market, customer and industry research and create an internal database of results.
• Assess market size and competitor landscape, identify and quantify business opportunities and potential customers to prepare business cases to justify sales and marketing investment.
• Develop a tracking and reporting system for capture, collation and analysis of market knowledge and competitor activity.
• Provide regular and frequent feedback of activities to the business in the form of presentations and reports.
• Translate research into creating targeted communication, such as brochures, press releases, website pages, social media posts, case studies etc to support marketing and sales objectives.
• Active member of the Global Marketing Team, ensuring a consistent approach and corporate alignment for all marketing activities and key member of the UK Marketing team.
• Supervise Marketing Assistant, responsible for overseeing daily tasks and professional development, ensuring that their work aligns with the broader marketing strategy.

Marketing Lead person specification

• Demonstrable capability in marketing, market research and business analysis methods and tools.
• Excellent strategic, business and commercial acumen.
• Extremely organized with strong attention to detail and ability to handle multiple projects/priorities at the same time.
• Hungry, achievement oriented, results driven.
• Entrepreneurial with outstanding initiative, numerate with data analysis skills.
• Self-motivated, self-directed, able to work effectively independently and as part of a team.
• Exceptional communication skills who is an innovative thinker.
• Knowledge of Adobe Creative Suite – (InDesign, PhotoShop, Premier Pro etc).

This is an excellent opportunity for an ambitious candidate to work in a high-level role, working closely with Directors and management team.

As well as a competitive salary there are 25 days annual leave entitlement, generous pension scheme and additional benefits.

If this role is not quite right for you but know someone who could be suitable, be sure to make use of our Candidate Referral Scheme.

Bowen Eldridge Recruitment is acting as a Marketing Recruitment Agency to appoint this role on behalf of a client.

Tagged as: b2b marketing, Commercial Analysis, Market Research, marketing, Marketing Campaigns