Due to impressive growth, an expanding business services company in Cardiff are recruiting for a Marketing Manager. This is a varied and challenging position which requires a confident candidate with effective communication skills.

Responsible for two different brands and business units, this role is suited to someone with demonstrable marketing experience in a B2B environment, or an ambitious candidate with a specialised marketing background, ready to step up into a broader role.

Marketing Manager duties

• Managing and maintaining brand websites, including content uploads and updates, and discussing data, analysis, trial and error, and best practice with agencies.
• Assisting with campaign reporting and refinement (web stats, email marketing data, ad data, SEO reviews and more) as well as insight generation, with a focus on audience behaviour, ROI and continuous improvement
• Conducting research to identify target audiences, understand customer preferences, and analyse market trend
• Designing and refining marketing collateral, including brochures, flyers, case studies, presentations and digital assets (using Creative Cloud)
• Visiting client sites (approximately 12 times per year) to support case study development and on-site content (photography skills are advantageous but not essential)
• Collaborating with the marketing manager on campaign planning and delivery, including content conception, creation (copy and visuals), with particular emphasis on reviewing and optimising Google Ads, LinkedIn Campaign Manager and Analytics

Marketing Manager person specification

• Proven experience with Google Ads, Google Analytics, and Adobe Creative Cloud.
• Experience working with social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC) platforms
• Proven experience with Google Ads, Google Analytics, and Adobe Creative Cloud
• A self-starting approach, with strong initiative and the ability to work independently, and manage your own time effectively
• Good organisational skills, including the ability to manage multiple projects and respond quickly and positively when priorities change.

Working closely with the Group Marketing Manager across digital and offline activities to shape the marketing function and contribute to the adoption of new tools, systems and ways of working.

As well as the salary there are 25 days annual leave, discretionary bonus, pension scheme and other benefits.

If this role is not quite right for you but you know someone suitable, be sure to use our £500 Candidate Referral Scheme.

Bowen Eldridge is acting as a Marketing Recruitment Agency.

Tagged as: Adobe, marketing manager